d.fu.lab

PROJECT

d.fu.lab

DISCIPLINE

High Quality Underclothing

OVERVIEW

d.fu.lab is an online-centric merchant selling high quality underclothing. It targets open-minded audiences who are able to quickly adapt to the new trends and endorse the expedience brought by the digital era.

We created Facebook Shop with full product category listing to give consumers a better picture of d.fu.lab. An official website with e-commerce features is in the plan to provide an even greater shopping experience and higher level of privacy.

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STRATEGY

Being an online undergarment business, d.fu.lab advocates "simple, fast, fun, surprise, affordable" as the 5 primary differentiators with competitors. Furthermore, social media contents like product deals and special festive themes, have acted as long-term exposure for the brand on the Internet.